Bionua Reserve
Our story

Old wisdom.
New food. Made for India.

Bionua means new food, made from nature. We began with a simple belief: the wisdom to eat well already lives in our kitchens, our grains and our patience. Three of us, trained in factories, labs and sales floors, built Bionua in Coimbatore to turn that wisdom into honest everyday food that Indian families can reach. Not louder. Not faster. Just food that loves you back.

Laxman Prasad Shukla
Co-Founder & Chief Executive Officer

Thirty years in Indian pharma taught Laxman one thing that has nothing to do with medicine: quality is never negotiable, and neither is the discipline to build something that lasts. He spent two decades building and running a 500-person pharmaceutical business from the ground up, before deciding his next chapter would be spent on something closer to home — literally. A snack made the way his own kitchen made it, built with the same rigour he brought to every business he's run. Laxman brings Bionua the one thing most food startups never have on day one: someone who has already built, scaled, and led at a level most founders spend a lifetime chasing.

Simran Shukla
Co-Founder & Chief Nutritionist

Simran trained as a pharmacist before she trained as a food scientist — a combination that makes her almost incapable of cutting corners on a formulation. Between a pharmaceutical sciences degree and a master's in food technology from RMIT Melbourne, she's worked everything from flavour compounding to quality assurance to the early-morning shifts of an actual bakery — the kind of hands-on food experience that no textbook gives you. At Bionua, she's the reason every batch is genuinely clean label, not just labelled that way — the one in the room asking "can we actually prove this" before anything goes on a pack.

Jayadev Devaraj
Co-Founder & Director of Sales and Marketing

Jayadev spent eight years on factory floors in Australia and India, where he learned that quality is never an accident. It is discipline, repeated every single day. He came home to Coimbatore with one purpose: to put everything the world taught him to work for the country that raised him. As a first-time founder, he is building Bionua to create honest Indian food, to build something that gives back to society, and to grow a brand people can trust, market by market, retailer by retailer, one promise kept at a time.

Coimbatore roots

A city that already knows how to make things properly.

Coimbatore builds pumps, spins cotton and runs some of the most disciplined small factories in the country. It is also a city where breakfast is non-negotiable. Both of those are in the pack.

We make here, we launch here, and the first people to tell us we got it wrong will be neighbours.

Early morning over a South Indian town, with a woman cooking on a tawa and bowls of grains and spices in the foreground
Careers

Want to work for Bionua?

Email us at Bionuafoods@gmail.com